Hi, I’m Pavel
I’ve been building for the web since before “founder” was a job title people put in their bio.
In 2009 I released my first WordPress theme, Yamidoo. It did well enough that I kept going, and that turned into WPZOOM — a small independent company making WordPress themes and plugins. Sixteen years later: 20+ themes, 16 plugins, 250,000+ customers, 11 million downloads, and roughly 266,000 sites running our plugins every day.
I never raised money and never grew the team much beyond a handful of people. That’s a deliberate choice. It means I’m still in the code, still reading support tickets, and still the one deciding what gets built.
What I’m working on now
WPZOOM — WordPress themes and plugins for people who’d rather run their business than fight their website.
RecipeCard.io — recipe cards and nutrition analysis for food bloggers, a corner of the web I’ve come to know very well.
Yamidoo — an AI-first customer support widget, built on the principle “AI first, human always.” I named it after that first theme. Some things come full circle.
Outside of work
I’m based in Amsterdam.
When I’m not building products, you’ll probably find me:
- reading about technology and investing
- experimenting with new AI tools
- traveling with my family
- running or working out
- thinking about the next product I probably shouldn’t start ????
The best place to reach me is X, or drop me a note.